Edison Research recently released additional information from their 2014 ‘Share of Ear’ study with a specific focus on podcast listeners.
According to this study, podcast usage was up 18% overall from the spring to fall releases of study results. The study focused on those podcast listeners, and broke down the time spent listening to different audio sources, and the results for radio were optimistic, with podcast listeners spending 21% of their listening time on the radio and 30% listening to podcasts.
Podcast listeners consume an average of 2 more hours of audio content than the typical American, and with American’s listening to over 21,000,000 hours of audio content per day, have you done anything lately to set yourself apart? Are there opportunities for podcasting at your station that you aren’t currently taking advantage of?
Read the full analysis at Edison Research.