Men Spend More Time on Computers than Watching TV

A recent survey by askmen.com found that 50% of males now spend the majority of their non-work entertainment time in front of a computer, and not a television.

The poll asked men from the US, UK, Australia, and Canada how they spend their non-work recreational time, and between May and July 2012 there were 55,000 responses.  The computer was the common theme, with 50% of respondents spending the majority of their time using the computer to entertain themselves. Continue reading

comScore June 2012 Mobile Market Share

comScore recently published the June 2012 market share report, and there were some interesting numbers, especially for radio broadcasters.

Total smartphone ownership was up 4% from March, with 110 million people now owning smartphones in the United States alone.  This number continues to grow as smartphones become more widely available and less expensive. Continue reading

Happy Father’s Day

Interestingly, Father’s Day as an officially recognized Observance did not occur until 1972.  However, efforts to establish this day honoring fathers began only 62 years earlier.   In America today, Father’s Day is the fifth-largest card-sending occasion, with about 85 million greeting cards exchanged.  In a survey by the National Retail Federation and BIGinsight, consumers estimated they will spend approximately 10% more this year than last for Father’s Day.  Continue reading

Ecommerce Spending Up 17% From a Year Ago

According to the latest comScore report on ecommerce spending, in the first quarter of 2012, spending at online retail outlets was up 17% from the same time a year ago.  Expect that trend to continue, because since 2010, almost every quarter has seen double digit percentage gains from the year before.  There are many ways to leverage this into more sales for your station. Continue reading

Get Social

Social Media is a tremendous marketing tool for your station, and if it’s used correctly, could greatly help your station not only gain listeners, but sell more effective advertising as well.

Spending a lot of time looking at Radio Station websites, as well as their respective social outlets, the trend in radio seems to be one of the following: Continue reading

Got Sales?

Your selling style or “personality” can make or break how not only your clients perceive you; but also the perception of your radio station.

We all know the stereotypical sales person: Herb Tarlek from the 70’s sitcom WKRP in Cincinatti.  Think about the last time someone tried to “sell” you something.  Did your eyes glaze over?  Stomach turn to knots?  Couldn’t wait for the meeting to end so you could run to their nearest competitor yelling eagerly, “Please save me!” Continue reading