Celebrating our 15th Anniversary

Exactly 15 years ago, on October 15, 1998, my partner Harry Emerson and I formed a company that we soon named SurferNETWORK.

Our vision was to create a ‘Just Like Radio’ experience for radio stations broadcasting on the Internet – a lofty goal since buffering and waiting was the rule.  Most of America still connected to the Internet using dial up services, if they connected at all. Continue reading

Arbitron’s 2013 Infinite Dial Report

Arbitron recently released their 2013 Infinite Dial Report, focusing on media consumption on and offline.  It’s a treasure chest of information in terms of how/when/where your listeners are, and how they consume and interact with content.

AM/FM Radio Still the Top Listening Platform – But a Cross Platform Strategy is Necessary

Overall, the report finds that radio still rules the road.  You have the most loyal following, and they stay glued to your content.  Even with the boom of Internet Radio options, 82% of respondents that listen to internet radio (including Pandora) find their way back to the AM/FM dial.  With 53% of Americans 12+ now owning a smartphone, you have the ability to engage your audience and request feedback all on the same device!  Are you leveraging this for success at your radio station? Continue reading

Sponsored Player and Integrated OnDemand

Today we are announcing the roll-out of two new features!

OnDemand1. OnDemand Files for your favorite show segments are now available for your listeners directly in your streaming player! Setting them up is a breeze using the Customer Control Panel – just select the file, give it a name, click upload and it’s done. On-Demand files can be videos of anything you might like to show your audience: snippets of sports events, local concerts, traffic accidents, weather reports, interviews and anything else you can imagine!

If you currently utilize our OnDemand Service, contact us today to get this setup and get a walk-through of managing the files. If you’re interested in adding an OnDemand service, you can contact me, or give us a call: (973) 691-7420. Head here to sample the new functionality.

Sponsored Player2. The Sponsored Player is a feature that many of you have asked for. This is a great feature to increase advertising and sponsorship sales! You now can customize the background image of your player to enhance the branding and design, or to allow an advertiser to “take over” the player. This option is also accessible in your Customer Control Panel Player Tab. Head here to look at a sample Sponsored Player in action.

Happy World Radio Day!

February 13th is World Radio Day, and we here at SurferNETWORK wanted to take a minute to thank all of the great radio stations around the world that help us do what we do.

A few radio facts courtesy of the United Nations Educational, Scientific, and Cultural Organization (UNESCO): Continue reading

The Power of Real-Time Content

An article recently caught my eye in the Harvard Business Review’s daily e-mail that I thought would be great to share on our blog.  The title of the article was “The Power of Real-Time Advertising”; being in the business of helping radio stations maximize their online advertising, naturally I clicked through.  The discussion was about the Super Bowl, and how brands responded to the blackout early in the third quarter.  Reading on, I realized that the article was about Real-Time Content much more than advertising. Continue reading

Glossy Player Contest Winner

We’re proud to announce that the winner of the Kindle Fire is Tim Ernandes from WSLK AM in Moneta, VA.

His “Most Valuable Player” entry will be used on one of our upcoming developments rolling out in the near future.  We had a great time going through the entries, and were happily surprised at the amount of feedback we got.

Stay tuned for more opportunities to take home a prize in the coming months.