Last week Will and I sat in on The 2017 Infinite Dial Study by Edison Research and Triton Digital. I was pretty surprised by some of the numbers – a lot has changed over the 11 years I’ve been at SurferNETWORK.
RAIN Online Audio Advertising Summit Recap
According to a study of the listening habits of over 2,000 women 54% of women who listen to music at work are listening to the radio. 14% of those are listening to the station’s stream while 40% are listening to traditional over the air radio… Just another example of radio still being the go to listening source for many people.
Industry statistics show significant growth year after year in the mobile audience, and apps are driving that growth. Are you doing everything you can to get yourself in front of your audience? If you don’t have an app for your station on their phone, you could probably be doing more.