A recent survey by askmen.com found that 50% of males now spend the majority of their non-work entertainment time in front of a computer, and not a television.
The poll asked men from the US, UK, Australia, and Canada how they spend their non-work recreational time, and between May and July 2012 there were 55,000 responses. The computer was the common theme, with 50% of respondents spending the majority of their time using the computer to entertain themselves.
The other 50% was split primarily between the television and mobile devices, while a small percentage (5%) said they use their tablet or iPad for entertainment.
So what does this mean for your radio station:
- It’s further evidence that your listeners are finding new avenues of entertainment, and most of those roads lead online.
- If you do not have a strategy in place to engage potential listeners on the web, now is the time to put one in place, because the eyes and ears are there for the taking, and the competition is fierce.
The piece of the puzzle that Radio seems to be missing is the ability to create a cross-platform listening experience. Engagement not only over the air, but online. SurferNETWORK puts the tools in front of you to help create that, as well as the expertise that comes with being one of the pioneers of streaming radio. Don’t leave dollars on the table, your future depends on it, and if the web is not a part of your future plans, maybe it’s time to re-evaluate the direction of your efforts. 50% of men will be waiting at their PC’s to hear what you have to say when you do.
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