Nielsen recently released data for music sales as well as streaming, and they showed that overall music consumption was up, despite sales being down in 2013 compared to 2012. That means that streaming music is on the rise. It’s up 32% to be exact, and we expect that number to be even higher in 2014 with more people move their listening habits online, and even more competition in the On-Demand music streaming arena (which was up a whopping 103% last year).
As the Internet pureplays continue to try to differentiate themselves, some may say to no avail… Radio is in a great position to rise from the pack with benefits that a streaming playlist never can. You’re local. You’re in the community. People still love hearing their name on the radio, whether it’s for their birthday, or for the song request they just called in.
SurferNETWORK’s streaming player can help you leverage that local flavor you provide to loyal listeners into streaming success.
Read the full details on RBR with more insights on specific genres and the most popular music of 2013.