Make this Memorial Day the official start to a successful summer. This time always seems to bring out the best in people: the days are longer, the sun is shining, and everyone is trying their best to be outside relaxing.
10 years ago, you probably would have seen a lot of battery operated radios accompanying people who are out and about, keeping them up to date on the latest news and weather, and giving them something to bob their heads to. Unfortunately those days are gone. The radios have been replaced with Laptops, Netbooks, Tablets, and Smartphones. No more running to the store for more batteries, just plug it in for an hour and you’re good to go! With the world moving at a mile a minute, it’s becoming increasingly important to present your brand on every platform possible.
There always has been, and always will be a demand for engaging, interesting, and entertaining content. For years radio has been filling that void. Every day I read a new opinion about how Pandora is changing the game: delivering local ads, allowing listeners to customize their experience, and taking market share away from radio. One thing you’ll never hear someone saying about Pandora is that they love the people.
Your brand and personality are two things that services like Pandora will never take away from you. Entertaining listeners with songs is the easy part, Pandora has proven that. But they’ll never take away the people that make your station what it is. Make it a goal this summer to get your station out there on every channel possible. Make sure your listeners know where they can find you, and make sure there’s a familiar voice there to greet them when they do.
And more importantly, go fire up that barbecue, it’s grilling time!