Forecasters are calling for a cold winter ahead, but the signs of a warming economy in America are cause for optimism. Recently, the unemployment rate took a slight tick down – potential good news. With an election upon us, we see bold new ideas and the potential to accelerate economic development. At minimum all of the election related activities, advertising campaigns and the associated dollars spent, will be a healthy boost to the economy. Please allow me to reflect back on the past year and look ahead to what 2012 holds, and how it will support the Radio Industry.
A recent survey by askmen.com found that 50% of males now spend the majority of their non-work entertainment time in front of a computer, and not a television. The poll asked men from the US, UK, Australia, and Canada how they spend their non-work recreational time, and between May and July 2012 there were 55,000
“Radio remains at the core of consumers’ media consumption and digital continues to be an expansion opportunity for radio.” Arbitron and Edison Research recently released their annual Navigating Digital Platforms report, and if you weren’t convinced before that online listening will continue trending upwards, you’ll want to take a close look at their findings.