Starting in January 2019, Emergency Alert Systems will be required to have the ability to deliver Blue Alerts as a new, event code. Blue alerts are an event code to issue a warning about an imminent and credible threat to police officers’ safety across radio and television stations.
While SoundExchange reporting will not change much in 2018, we want to make sure you’re aware of a couple of things that will be different in the new year.
Yesterday, Jacob’s Media released statistics from their TechSurvey 13 in a webinar focused on podcasting, specifically looking into the quickly growing segment as it relates to radio.
Last week Will and I sat in on The 2017 Infinite Dial Study by Edison Research and Triton Digital. I was pretty surprised by some of the numbers – a lot has changed over the 11 years I’ve been at SurferNETWORK.
RAIN Online Audio Advertising Summit Recap
According to a study of the listening habits of over 2,000 women 54% of women who listen to music at work are listening to the radio. 14% of those are listening to the station’s stream while 40% are listening to traditional over the air radio… Just another example of radio still being the go to listening source for many people.
Nielsen recently released data for music sales as well as streaming, and they showed that overall music consumption was up, despite sales being down in 2013 compared to 2012. That means that streaming music is on the rise. It’s up 32% to be exact, and we expect that number to be even higher in 2014 with more people move their listening habits online, and even more competition in the On-Demand music streaming arena (which was up a whopping 103% last year).
Arbitron recently released their 2013 Infinite Dial Report, focusing on media consumption on and offline. It’s a treasure chest of information in terms of how/when/where your listeners are, and how they consume and interact with content.
There’s been a lot of talk lately around the Radio Industry regarding Radio’s ‘Story’. And there is a lot to be said there. The fact is that there are numerous other avenues for advertising budgets to go; digital being the most obvious as internet usage continues to explode here in the United States as well as abroad. Radio seems to be avoiding digital, in a time where the web could be its greatest asset in reinforcing the marketing message of its clients. The web isn’t here to kill radio, and the faster you realize that, the faster you can use it to your advantage.