2017 Infinite Dial Report

Last week Will and I sat in on The 2017 Infinite Dial Study by Edison Research and Triton Digital.  I was pretty surprised by some of the numbers – a lot has changed over the 11 years I’ve been at SurferNETWORK.  As both bandwidth and mobile work toward becoming a commodity; smartphone ownership is up to 81% of the US population, and the consumption of streaming has been along for the ride.

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RAIN Online Audio Advertising Summit Recap

Yesterday RAIN sponsored a conference in NYC to highlight trends in online audio content, platforms and listening, and then tied that with the value of advertising.  There was an excellent cross-section representation from the various and related fields of expertise and overall it turned out to be a valuable experience.  There were two specific highlights I want to mention.Rain Online Audio Summit Continue reading

Podcast Usage on the Rise According to Edison Research

Edison Research recently released additional information from their 2014 ‘Share of Ear’ study with a specific focus on podcast listeners.

According to this study, podcast usage was up 18% overall from the spring to fall releases of study results.  The study focused on those podcast listeners, and broke down the time spent listening to different audio sources, and the results for radio were optimistic, with podcast listeners spending 21% of their listening time on the radio and 30% listening to podcasts. Continue reading

Internet Streaming Up and Album Sales Down – What Does It Mean For You?

Nielsen recently released data for music sales as well as streaming, and they showed that overall music consumption was up, despite sales being down in 2013 compared to 2012.  That means that streaming music is on the rise.  It’s up 32% to be exact, and we expect that number to be even higher in 2014 with more people move their listening habits online, and even more competition in the On-Demand music streaming arena (which was up a whopping 103% last year). Continue reading

Arbitron’s 2013 Infinite Dial Report

Arbitron recently released their 2013 Infinite Dial Report, focusing on media consumption on and offline.  It’s a treasure chest of information in terms of how/when/where your listeners are, and how they consume and interact with content.

AM/FM Radio Still the Top Listening Platform – But a Cross Platform Strategy is Necessary

Overall, the report finds that radio still rules the road.  You have the most loyal following, and they stay glued to your content.  Even with the boom of Internet Radio options, 82% of respondents that listen to internet radio (including Pandora) find their way back to the AM/FM dial.  With 53% of Americans 12+ now owning a smartphone, you have the ability to engage your audience and request feedback all on the same device!  Are you leveraging this for success at your radio station? Continue reading

Leveraging Radio’s Story

There’s been a lot of talk lately around the Radio Industry regarding Radio’s ‘Story’.  And there is a lot to be said there.  The fact is that there are numerous other avenues for advertising budgets to go; digital being the most obvious as internet usage continues to explode here in the United States as well as abroad.  Radio seems to be avoiding digital, in a time where the web could be its greatest asset in reinforcing the marketing message of its clients.  The web isn’t here to kill radio, and the faster you realize that, the faster you can use it to your advantage. Continue reading

Men Spend More Time on Computers than Watching TV

A recent survey by askmen.com found that 50% of males now spend the majority of their non-work entertainment time in front of a computer, and not a television.

The poll asked men from the US, UK, Australia, and Canada how they spend their non-work recreational time, and between May and July 2012 there were 55,000 responses.  The computer was the common theme, with 50% of respondents spending the majority of their time using the computer to entertain themselves. Continue reading

Where is Radio Headed?

“Radio remains at the core of consumers’ media consumption and digital continues to be an expansion opportunity for radio.”

Arbitron and Edison Research recently released their annual Navigating Digital Platforms report, and if you weren’t convinced before that online listening will continue trending upwards, you’ll want to take a close look at their findings.

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