comScore recently published the June 2012 market share report, and there were some interesting numbers, especially for radio broadcasters. Total smartphone ownership was up 4% from March, with 110 million people now owning smartphones in the United States alone. This number continues to grow as smartphones become more widely available and less expensive.
Portable streaming devices are now on 50% of all mobile phones in the United States. Your listeners are accessing audio content in a whole new way, has your station explored the potential of a mobile streaming solution?
Smartphone market report for streaming radio.