A recent study by the Media Behavior Institute suggests that more and more Internet Consumers in the U.S. are accessing the web through mobile phones and tablets. As a result desktop usage has seen slight decreases, even as Internet usage as a whole continues to rise. Continue reading
Arbitron recently released their 2013 Infinite Dial Report, focusing on media consumption on and offline. It’s a treasure chest of information in terms of how/when/where your listeners are, and how they consume and interact with content.
AM/FM Radio Still the Top Listening Platform – But a Cross Platform Strategy is Necessary
Overall, the report finds that radio still rules the road. You have the most loyal following, and they stay glued to your content. Even with the boom of Internet Radio options, 82% of respondents that listen to internet radio (including Pandora) find their way back to the AM/FM dial. With 53% of Americans 12+ now owning a smartphone, you have the ability to engage your audience and request feedback all on the same device! Are you leveraging this for success at your radio station? Continue reading
An article recently caught my eye in the Harvard Business Review’s daily e-mail that I thought would be great to share on our blog. The title of the article was “The Power of Real-Time Advertising”; being in the business of helping radio stations maximize their online advertising, naturally I clicked through. The discussion was about the Super Bowl, and how brands responded to the blackout early in the third quarter. Reading on, I realized that the article was about Real-Time Content much more than advertising. Continue reading
One of the changes here at SurferNETWORK for 2013 is how we’ll be running the Digital Advertising Sales Training Program. Starting next Thursday (tentatively at 3pm Eastern), we’ll be opening the training sessions to all customers and running them once a month, on the third Thursday of each month. Continue reading
A recent survey by askmen.com found that 50% of males now spend the majority of their non-work entertainment time in front of a computer, and not a television.
The poll asked men from the US, UK, Australia, and Canada how they spend their non-work recreational time, and between May and July 2012 there were 55,000 responses. The computer was the common theme, with 50% of respondents spending the majority of their time using the computer to entertain themselves. Continue reading
Interestingly, Father’s Day as an officially recognized Observance did not occur until 1972. However, efforts to establish this day honoring fathers began only 62 years earlier. In America today, Father’s Day is the fifth-largest card-sending occasion, with about 85 million greeting cards exchanged. In a survey by the National Retail Federation and BIGinsight, consumers estimated they will spend approximately 10% more this year than last for Father’s Day. Continue reading
According to the latest comScore report on ecommerce spending, in the first quarter of 2012, spending at online retail outlets was up 17% from the same time a year ago. Expect that trend to continue, because since 2010, almost every quarter has seen double digit percentage gains from the year before. There are many ways to leverage this into more sales for your station. Continue reading
Make this Memorial Day the official start to a successful summer. This time always seems to bring out the best in people: the days are longer, the sun is shining, and everyone is trying their best to be outside relaxing. Continue reading
Social Media is a tremendous marketing tool for your station, and if it’s used correctly, could greatly help your station not only gain listeners, but sell more effective advertising as well.
Spending a lot of time looking at Radio Station websites, as well as their respective social outlets, the trend in radio seems to be one of the following: Continue reading