Arbitron’s 2013 Infinite Dial Report

Arbitron recently released their 2013 Infinite Dial Report, focusing on media consumption on and offline.  It’s a treasure chest of information in terms of how/when/where your listeners are, and how they consume and interact with content.

AM/FM Radio Still the Top Listening Platform – But a Cross Platform Strategy is Necessary

Overall, the report finds that radio still rules the road.  You have the most loyal following, and they stay glued to your content.  Even with the boom of Internet Radio options, 82% of respondents that listen to internet radio (including Pandora) find their way back to the AM/FM dial.  With 53% of Americans 12+ now owning a smartphone, you have the ability to engage your audience and request feedback all on the same device!  Are you leveraging this for success at your radio station? Continue reading

The Power of Real-Time Content

An article recently caught my eye in the Harvard Business Review’s daily e-mail that I thought would be great to share on our blog.  The title of the article was “The Power of Real-Time Advertising”; being in the business of helping radio stations maximize their online advertising, naturally I clicked through.  The discussion was about the Super Bowl, and how brands responded to the blackout early in the third quarter.  Reading on, I realized that the article was about Real-Time Content much more than advertising. Continue reading

Men Spend More Time on Computers than Watching TV

A recent survey by askmen.com found that 50% of males now spend the majority of their non-work entertainment time in front of a computer, and not a television.

The poll asked men from the US, UK, Australia, and Canada how they spend their non-work recreational time, and between May and July 2012 there were 55,000 responses.  The computer was the common theme, with 50% of respondents spending the majority of their time using the computer to entertain themselves. Continue reading

Happy Father’s Day

Interestingly, Father’s Day as an officially recognized Observance did not occur until 1972.  However, efforts to establish this day honoring fathers began only 62 years earlier.   In America today, Father’s Day is the fifth-largest card-sending occasion, with about 85 million greeting cards exchanged.  In a survey by the National Retail Federation and BIGinsight, consumers estimated they will spend approximately 10% more this year than last for Father’s Day.  Continue reading

Ecommerce Spending Up 17% From a Year Ago

According to the latest comScore report on ecommerce spending, in the first quarter of 2012, spending at online retail outlets was up 17% from the same time a year ago.  Expect that trend to continue, because since 2010, almost every quarter has seen double digit percentage gains from the year before.  There are many ways to leverage this into more sales for your station. Continue reading

Get Social

Social Media is a tremendous marketing tool for your station, and if it’s used correctly, could greatly help your station not only gain listeners, but sell more effective advertising as well.

Spending a lot of time looking at Radio Station websites, as well as their respective social outlets, the trend in radio seems to be one of the following: Continue reading