A recent study by the Media Behavior Institute suggests that more and more Internet Consumers in the U.S. are accessing the web through mobile phones and tablets. As a result desktop usage has seen slight decreases, even as Internet usage as a whole continues to rise.
Arbitron recently released their 2013 Infinite Dial Report, focusing on media consumption on and offline. It’s a treasure chest of information in terms of how/when/where your listeners are, and how they consume and interact with content.
Capitalizing on the reach and real-time capabilities of a well-timed and thought out piece of content will help both your station as well as you and your personalities take it to the next level, both over the air, and digitally.