comScore June 2012 Mobile Market Share

comScore recently published the June 2012 market share report, and there were some interesting numbers, especially for radio broadcasters.

Total smartphone ownership was up 4% from March, with 110 million people now owning smartphones in the United States alone.  This number continues to grow as smartphones become more widely available and less expensive. Continue reading

Get Social

Social Media is a tremendous marketing tool for your station, and if it’s used correctly, could greatly help your station not only gain listeners, but sell more effective advertising as well.

Spending a lot of time looking at Radio Station websites, as well as their respective social outlets, the trend in radio seems to be one of the following: Continue reading