This year at SurferNETWORK was one of tremendous progress and new challenges. Several Patents in streaming media technology were issued by the US Patent Office; significant upgrades were made to the listener experience with the Music Trivia Player; and we invested a significant amount of time and money into a complete overhaul of our infrastructure, both hardware and software, which dramatically enhanced our services. Unfortunately, as with anything new and improved, it came with challenges – I apologize for any inconvenience caused by these upgrades. Now, with these speed bumps behind us we can all reap the benefits, forge ahead into 2014 and not look back. Continue reading
Thanksgiving is upon us yet again, a time to gather with family and friends and share a meal, maybe catch some football if you can make it to the couch after dinner.
In the spirit of the Holiday, we’d like to take a minute to show some gratitude to you. It’s easy to get caught up in the daily grind and take for granted the fact that we couldn’t be here without a great bunch of radio stations and other broadcasters, but most importantly people, to do business with.
2013 has been a good year for SurferNETWORK. Turning 15 was a great milestone in the history of our company, and we are proud to have been able to share that with you. So once again, Thank You. Safe travels to everyone making a trek to Thanksgiving Dinner, and if you’re kicking off Hanukkah today, Shalom!
Exactly 15 years ago, on October 15, 1998, my partner Harry Emerson and I formed a company that we soon named SurferNETWORK.
Our vision was to create a ‘Just Like Radio’ experience for radio stations broadcasting on the Internet – a lofty goal since buffering and waiting was the rule. Most of America still connected to the Internet using dial up services, if they connected at all. Continue reading
SurferNETWORK is delighted to announce that we will be attending the NJBA Conference this year in Atlantic City, and we want to meet you! Continue reading
Today we are announcing the roll-out of two new features!
1. OnDemand Files for your favorite show segments are now available for your listeners directly in your streaming player! Setting them up is a breeze using the Customer Control Panel – just select the file, give it a name, click upload and it’s done. On-Demand files can be videos of anything you might like to show your audience: snippets of sports events, local concerts, traffic accidents, weather reports, interviews and anything else you can imagine!
If you currently utilize our OnDemand Service, contact us today to get this setup and get a walk-through of managing the files. If you’re interested in adding an OnDemand service, you can contact me, or give us a call: (973) 691-7420. Head here to sample the new functionality.
2. The Sponsored Player is a feature that many of you have asked for. This is a great feature to increase advertising and sponsorship sales! You now can customize the background image of your player to enhance the branding and design, or to allow an advertiser to “take over” the player. This option is also accessible in your Customer Control Panel Player Tab. Head here to look at a sample Sponsored Player in action.
A few radio facts courtesy of the United Nations Educational, Scientific, and Cultural Organization (UNESCO): Continue reading
An article recently caught my eye in the Harvard Business Review’s daily e-mail that I thought would be great to share on our blog. The title of the article was “The Power of Real-Time Advertising”; being in the business of helping radio stations maximize their online advertising, naturally I clicked through. The discussion was about the Super Bowl, and how brands responded to the blackout early in the third quarter. Reading on, I realized that the article was about Real-Time Content much more than advertising. Continue reading
His “Most Valuable Player” entry will be used on one of our upcoming developments rolling out in the near future. We had a great time going through the entries, and were happily surprised at the amount of feedback we got.
Stay tuned for more opportunities to take home a prize in the coming months.
There’s been a lot of talk lately around the Radio Industry regarding Radio’s ‘Story’. And there is a lot to be said there. The fact is that there are numerous other avenues for advertising budgets to go; digital being the most obvious as internet usage continues to explode here in the United States as well as abroad. Radio seems to be avoiding digital, in a time where the web could be its greatest asset in reinforcing the marketing message of its clients. The web isn’t here to kill radio, and the faster you realize that, the faster you can use it to your advantage. Continue reading