Giving Thanks

Thanksgiving is upon us yet again, a time to gather with family and friends and share a meal, maybe catch some football if you can make it to the couch after dinner.

In the spirit of the Holiday, we’d like to take a minute to show some gratitude to you.  It’s easy to get caught up in the daily grind and take for granted the fact that we couldn’t be here without a great bunch of radio stations and other broadcasters, but most importantly people, to do business with.

2013 has been a good year for SurferNETWORK.  Turning 15 was a great milestone in the history of our company, and we are proud to have been able to share that with you.  So once again, Thank You. Safe travels to everyone making a trek to Thanksgiving Dinner, and if you’re kicking off Hanukkah today, Shalom!

Celebrating our 15th Anniversary

Exactly 15 years ago, on October 15, 1998, my partner Harry Emerson and I formed a company that we soon named SurferNETWORK.

Our vision was to create a ‘Just Like Radio’ experience for radio stations broadcasting on the Internet – a lofty goal since buffering and waiting was the rule.  Most of America still connected to the Internet using dial up services, if they connected at all. Continue reading

Sponsored Player and Integrated OnDemand

Today we are announcing the roll-out of two new features!

OnDemand1. OnDemand Files for your favorite show segments are now available for your listeners directly in your streaming player! Setting them up is a breeze using the Customer Control Panel – just select the file, give it a name, click upload and it’s done. On-Demand files can be videos of anything you might like to show your audience: snippets of sports events, local concerts, traffic accidents, weather reports, interviews and anything else you can imagine!

If you currently utilize our OnDemand Service, contact us today to get this setup and get a walk-through of managing the files. If you’re interested in adding an OnDemand service, you can contact me, or give us a call: (973) 691-7420. Head here to sample the new functionality.

Sponsored Player2. The Sponsored Player is a feature that many of you have asked for. This is a great feature to increase advertising and sponsorship sales! You now can customize the background image of your player to enhance the branding and design, or to allow an advertiser to “take over” the player. This option is also accessible in your Customer Control Panel Player Tab. Head here to look at a sample Sponsored Player in action.

Happy World Radio Day!

February 13th is World Radio Day, and we here at SurferNETWORK wanted to take a minute to thank all of the great radio stations around the world that help us do what we do.

A few radio facts courtesy of the United Nations Educational, Scientific, and Cultural Organization (UNESCO): Continue reading

The Power of Real-Time Content

An article recently caught my eye in the Harvard Business Review’s daily e-mail that I thought would be great to share on our blog.  The title of the article was “The Power of Real-Time Advertising”; being in the business of helping radio stations maximize their online advertising, naturally I clicked through.  The discussion was about the Super Bowl, and how brands responded to the blackout early in the third quarter.  Reading on, I realized that the article was about Real-Time Content much more than advertising. Continue reading

Glossy Player Contest Winner

We’re proud to announce that the winner of the Kindle Fire is Tim Ernandes from WSLK AM in Moneta, VA.

His “Most Valuable Player” entry will be used on one of our upcoming developments rolling out in the near future.  We had a great time going through the entries, and were happily surprised at the amount of feedback we got.

Stay tuned for more opportunities to take home a prize in the coming months.

Leveraging Radio’s Story

There’s been a lot of talk lately around the Radio Industry regarding Radio’s ‘Story’.  And there is a lot to be said there.  The fact is that there are numerous other avenues for advertising budgets to go; digital being the most obvious as internet usage continues to explode here in the United States as well as abroad.  Radio seems to be avoiding digital, in a time where the web could be its greatest asset in reinforcing the marketing message of its clients.  The web isn’t here to kill radio, and the faster you realize that, the faster you can use it to your advantage. Continue reading

Name our New Player and Win a Kindle Fire!

SurferNETWORK is very excited and proud to launch our Glossy Player, and we want a name that represents our enthusiasm so we are asking for your help! .

The contest is simple, come up with a better name than “Glossy Player”. As an incentive to the Name the Player contest, we are giving the winner a brand new Kindle Fire!

So take a look at the contest rules or click on the link below and turn on your creativity!  If you haven’t been switched over to the Glossy Player, let me know so we can go over some options for integrating station content. Click here to see an example of a fully dressed out Glossy Player from one of our client stations.

If you have any questions about setting the player up, give us a call at (973) 691-7420.

Contact us for details, or enter for your chance to win a Kindle Fire today right HERE!