Starting in January 2019, Emergency Alert Systems will be required to have the ability to deliver Blue Alerts as a new, event code. Blue alerts are an event code to issue a warning about an imminent and credible threat to police officers’ safety across radio and television stations.
By now I’m sure you have heard about changes taking place in Facebook’s advertising policies.
Adam Mosseri, the Head of News Feed at Facebook, posted an article explaining this in more detail. He says the News Feed will be reorganized to “prioritize posts that spark conversations and meaningful interactions between people… We will also prioritize posts from friends and family over public content.” Continue reading
Amazon sold millions of Alexa devices this past holiday season. In fact, the Alexa app was the top app in both the Google Play Store and the Apple App Store during the week of Christmas.
Even with this rise in popularity, many people are still confused about exactly what Alexa is and why it’s important to their business. Continue reading
Streaming is easy to do, but sometimes the simplest thing can turn into a big headache. We put together a few do’s and don’ts to help keep those headaches at bay.
Invest in a new computer, even if it has fairly basic specs. You can generally get a stream-worthy machine for around $400.
Repurpose your sales person’s old computer to run the stream. Continue reading
Live streaming is a great way to allow listeners access to your station at any time, and get a live feed just as they would in the market listening to your radio station. But what if a listener is not available to listen to their favorite personality or show? Listeners are increasingly accessing station archives to catch up on something they may have missed. According to a recent study by Westwood One, Cumulus and Nielsen, OnDemand listeners skew 7 years younger than their average AM/FM counterpart and listen for twice the time! What can you do to keep those listeners engaged?
According to research by RTDNA/Hofstra University, and analysis from InsideRadio, many radio stations are trying new things to find millennial listeners. 41.2% of General Managers, and radio news directors reported to be utilizing more social media to reach younger listeners. If you aren’t paying attention to the next generation, you should be!
Last week Will and I sat in on The 2017 Infinite Dial Study by Edison Research and Triton Digital. I was pretty surprised by some of the numbers – a lot has changed over the 11 years I’ve been at SurferNETWORK. As both bandwidth and mobile work toward becoming a commodity; smartphone ownership is up to 81% of the US population, and the consumption of streaming has been along for the ride.
Yesterday RAIN sponsored a conference in NYC to highlight trends in online audio content, platforms and listening, and then tied that with the value of advertising. There was an excellent cross-section representation from the various and related fields of expertise and overall it turned out to be a valuable experience. There were two specific highlights I want to mention. Continue reading
According to a study of the listening habits of over 2,000 women 54% of women who listen to music at work are listening to the radio. 14% of those are listening to the station’s stream while 40% are listening to traditional over the air radio… Just another example of radio still being the go to listening source for many people. Continue reading
Industry statistics show significant growth year after year in the mobile audience, and apps are driving that growth. Are you doing everything you can to get yourself in front of your audience? If you don’t have an app for your station on their phone, you could probably be doing more. Continue reading