Streaming is easy to do, but sometimes the simplest thing can turn into a big headache. We put together a few do’s and don’ts to help keep those headaches at bay.
Invest in a new computer, even if it has fairly basic specs. You can generally get a stream-worthy machine for around $400.
Repurpose your sales person’s old computer to run the stream. Continue reading
Live streaming is a great way to allow listeners access to your station at any time, and get a live feed just as they would in the market listening to your radio station. But what if a listener is not available to listen to their favorite personality or show? Listeners are increasingly accessing station archives to catch up on something they may have missed. According to a recent study by Westwood One, Cumulus and Nielsen, OnDemand listeners skew 7 years younger than their average AM/FM counterpart and listen for twice the time! What can you do to keep those listeners engaged?
According to research by RTDNA/Hofstra University, and analysis from InsideRadio, many radio stations are trying new things to find millennial listeners. 41.2% of General Managers, and radio news directors reported to be utilizing more social media to reach younger listeners. If you aren’t paying attention to the next generation, you should be!
Last week Will and I sat in on The 2017 Infinite Dial Study by Edison Research and Triton Digital. I was pretty surprised by some of the numbers – a lot has changed over the 11 years I’ve been at SurferNETWORK. As both bandwidth and mobile work toward becoming a commodity; smartphone ownership is up to 81% of the US population, and the consumption of streaming has been along for the ride.
Yesterday RAIN sponsored a conference in NYC to highlight trends in online audio content, platforms and listening, and then tied that with the value of advertising. There was an excellent cross-section representation from the various and related fields of expertise and overall it turned out to be a valuable experience. There were two specific highlights I want to mention. Continue reading
According to a study of the listening habits of over 2,000 women 54% of women who listen to music at work are listening to the radio. 14% of those are listening to the station’s stream while 40% are listening to traditional over the air radio… Just another example of radio still being the go to listening source for many people. Continue reading
Industry statistics show significant growth year after year in the mobile audience, and apps are driving that growth. Are you doing everything you can to get yourself in front of your audience? If you don’t have an app for your station on their phone, you could probably be doing more. Continue reading
SoundExchange has released the paperwork for 2017, as well as the rates, which will stay the same as last year and not increase! Since inflation did not go up the $.0017 per song per listener for nonsubscription performances, and $.0022 per song per listener for subscription listeners will stay the same this year.
Like I had to tell you that one. But some new research by NextRadio and Edison Research has the evidence. Continue reading
It’s that time of year again! 2016 is upon us which means it is time to fill out your annual SoundExchange paperwork. First and foremost, the great news is that rates have decreased from last year by over 30%! This should help ease the burden of fees for many broadcasters. The other important change of note is the elimination out of the Small Broadcaster designation. Continue reading