Make More Sales: Facebook Advertising Changes

By now I’m sure you have heard about changes taking place in Facebook’s advertising policies.

Adam Mosseri, the Head of News Feed at Facebook, posted an article explaining this in more detail.  He says the News Feed will be reorganized to “prioritize posts that spark conversations and meaningful interactions between people… We will also prioritize posts from friends and family over public content.” Continue reading

Arbitron’s 2013 Infinite Dial Report

Arbitron recently released their 2013 Infinite Dial Report, focusing on media consumption on and offline.  It’s a treasure chest of information in terms of how/when/where your listeners are, and how they consume and interact with content.

AM/FM Radio Still the Top Listening Platform – But a Cross Platform Strategy is Necessary

Overall, the report finds that radio still rules the road.  You have the most loyal following, and they stay glued to your content.  Even with the boom of Internet Radio options, 82% of respondents that listen to internet radio (including Pandora) find their way back to the AM/FM dial.  With 53% of Americans 12+ now owning a smartphone, you have the ability to engage your audience and request feedback all on the same device!  Are you leveraging this for success at your radio station? Continue reading

Happy Father’s Day

Interestingly, Father’s Day as an officially recognized Observance did not occur until 1972.  However, efforts to establish this day honoring fathers began only 62 years earlier.   In America today, Father’s Day is the fifth-largest card-sending occasion, with about 85 million greeting cards exchanged.  In a survey by the National Retail Federation and BIGinsight, consumers estimated they will spend approximately 10% more this year than last for Father’s Day.  Continue reading

Ecommerce Spending Up 17% From a Year Ago

According to the latest comScore report on ecommerce spending, in the first quarter of 2012, spending at online retail outlets was up 17% from the same time a year ago.  Expect that trend to continue, because since 2010, almost every quarter has seen double digit percentage gains from the year before.  There are many ways to leverage this into more sales for your station. Continue reading

Got Sales?

Your selling style or “personality” can make or break how not only your clients perceive you; but also the perception of your radio station.

We all know the stereotypical sales person: Herb Tarlek from the 70’s sitcom WKRP in Cincinatti.  Think about the last time someone tried to “sell” you something.  Did your eyes glaze over?  Stomach turn to knots?  Couldn’t wait for the meeting to end so you could run to their nearest competitor yelling eagerly, “Please save me!” Continue reading

Where is Radio Headed?

“Radio remains at the core of consumers’ media consumption and digital continues to be an expansion opportunity for radio.”

Arbitron and Edison Research recently released their annual Navigating Digital Platforms report, and if you weren’t convinced before that online listening will continue trending upwards, you’ll want to take a close look at their findings.

Continue reading