Arbitron recently released their 2013 Infinite Dial Report, focusing on media consumption on and offline. It’s a treasure chest of information in terms of how/when/where your listeners are, and how they consume and interact with content.
AM/FM Radio Still the Top Listening Platform – But a Cross Platform Strategy is Necessary
Overall, the report finds that radio still rules the road. You have the most loyal following, and they stay glued to your content. Even with the boom of Internet Radio options, 82% of respondents that listen to internet radio (including Pandora) find their way back to the AM/FM dial. With 53% of Americans 12+ now owning a smartphone, you have the ability to engage your audience and request feedback all on the same device! Are you leveraging this for success at your radio station? Continue reading
One of the changes here at SurferNETWORK for 2013 is how we’ll be running the Digital Advertising Sales Training Program. Starting next Thursday (tentatively at 3pm Eastern), we’ll be opening the training sessions to all customers and running them once a month, on the third Thursday of each month. Continue reading
Interestingly, Father’s Day as an officially recognized Observance did not occur until 1972. However, efforts to establish this day honoring fathers began only 62 years earlier. In America today, Father’s Day is the fifth-largest card-sending occasion, with about 85 million greeting cards exchanged. In a survey by the National Retail Federation and BIGinsight, consumers estimated they will spend approximately 10% more this year than last for Father’s Day. Continue reading
According to the latest comScore report on ecommerce spending, in the first quarter of 2012, spending at online retail outlets was up 17% from the same time a year ago. Expect that trend to continue, because since 2010, almost every quarter has seen double digit percentage gains from the year before. There are many ways to leverage this into more sales for your station. Continue reading
Your selling style or “personality” can make or break how not only your clients perceive you; but also the perception of your radio station.
We all know the stereotypical sales person: Herb Tarlek from the 70’s sitcom WKRP in Cincinatti. Think about the last time someone tried to “sell” you something. Did your eyes glaze over? Stomach turn to knots? Couldn’t wait for the meeting to end so you could run to their nearest competitor yelling eagerly, “Please save me!” Continue reading
“Radio remains at the core of consumers’ media consumption and digital continues to be an expansion opportunity for radio.”
Arbitron and Edison Research recently released their annual Navigating Digital Platforms report, and if you weren’t convinced before that online listening will continue trending upwards, you’ll want to take a close look at their findings.
Findings by Break Media show that Video advertising continues to grow on the web, fueled mainly by Mobile and Pre-Roll. In a blog post eMarketer predicts that video ad sales will see a 40% increase to over 3 billion dollars in 2012. If your station isn’t aggressively pursuing your piece of that pie, you’re missing out on some serious revenue. Continue reading