SurferNETWORK would like to congratulate our longtime partner station, WJKS 101.7FM and Station Owner and General Manager Tony Quartarone on winning the prestigious Urban Knight Radio Award for Marketing, Programming and Promotion in Urban Radio. Continue reading
A recent survey by askmen.com found that 50% of males now spend the majority of their non-work entertainment time in front of a computer, and not a television.
The poll asked men from the US, UK, Australia, and Canada how they spend their non-work recreational time, and between May and July 2012 there were 55,000 responses. The computer was the common theme, with 50% of respondents spending the majority of their time using the computer to entertain themselves. Continue reading
With National Radio Day just passing this week, we here at SurferNETWORK wanted to take a minute and thank all of the great people in radio that make it possible for us to do what we do! Continue reading
comScore recently published the June 2012 market share report, and there were some interesting numbers, especially for radio broadcasters.
Total smartphone ownership was up 4% from March, with 110 million people now owning smartphones in the United States alone. This number continues to grow as smartphones become more widely available and less expensive. Continue reading
Interestingly, Father’s Day as an officially recognized Observance did not occur until 1972. However, efforts to establish this day honoring fathers began only 62 years earlier. In America today, Father’s Day is the fifth-largest card-sending occasion, with about 85 million greeting cards exchanged. In a survey by the National Retail Federation and BIGinsight, consumers estimated they will spend approximately 10% more this year than last for Father’s Day. Continue reading
According to the latest comScore report on ecommerce spending, in the first quarter of 2012, spending at online retail outlets was up 17% from the same time a year ago. Expect that trend to continue, because since 2010, almost every quarter has seen double digit percentage gains from the year before. There are many ways to leverage this into more sales for your station. Continue reading
Make this Memorial Day the official start to a successful summer. This time always seems to bring out the best in people: the days are longer, the sun is shining, and everyone is trying their best to be outside relaxing. Continue reading
Social Media is a tremendous marketing tool for your station, and if it’s used correctly, could greatly help your station not only gain listeners, but sell more effective advertising as well.
Spending a lot of time looking at Radio Station websites, as well as their respective social outlets, the trend in radio seems to be one of the following: Continue reading
Your selling style or “personality” can make or break how not only your clients perceive you; but also the perception of your radio station.
We all know the stereotypical sales person: Herb Tarlek from the 70’s sitcom WKRP in Cincinatti. Think about the last time someone tried to “sell” you something. Did your eyes glaze over? Stomach turn to knots? Couldn’t wait for the meeting to end so you could run to their nearest competitor yelling eagerly, “Please save me!” Continue reading
“Radio remains at the core of consumers’ media consumption and digital continues to be an expansion opportunity for radio.”
Arbitron and Edison Research recently released their annual Navigating Digital Platforms report, and if you weren’t convinced before that online listening will continue trending upwards, you’ll want to take a close look at their findings.