A few radio facts courtesy of the United Nations Educational, Scientific, and Cultural Organization (UNESCO): Continue reading
An article recently caught my eye in the Harvard Business Review’s daily e-mail that I thought would be great to share on our blog. The title of the article was “The Power of Real-Time Advertising”; being in the business of helping radio stations maximize their online advertising, naturally I clicked through. The discussion was about the Super Bowl, and how brands responded to the blackout early in the third quarter. Reading on, I realized that the article was about Real-Time Content much more than advertising. Continue reading
His “Most Valuable Player” entry will be used on one of our upcoming developments rolling out in the near future. We had a great time going through the entries, and were happily surprised at the amount of feedback we got.
Stay tuned for more opportunities to take home a prize in the coming months.
One of the changes here at SurferNETWORK for 2013 is how we’ll be running the Digital Advertising Sales Training Program. Starting next Thursday (tentatively at 3pm Eastern), we’ll be opening the training sessions to all customers and running them once a month, on the third Thursday of each month. Continue reading
There’s been a lot of talk lately around the Radio Industry regarding Radio’s ‘Story’. And there is a lot to be said there. The fact is that there are numerous other avenues for advertising budgets to go; digital being the most obvious as internet usage continues to explode here in the United States as well as abroad. Radio seems to be avoiding digital, in a time where the web could be its greatest asset in reinforcing the marketing message of its clients. The web isn’t here to kill radio, and the faster you realize that, the faster you can use it to your advantage. Continue reading
The contest is simple, come up with a better name than “Glossy Player”. As an incentive to the Name the Player contest, we are giving the winner a brand new Kindle Fire!
So take a look at the contest rules or click on the link below and turn on your creativity! If you haven’t been switched over to the Glossy Player, let me know so we can go over some options for integrating station content. Click here to see an example of a fully dressed out Glossy Player from one of our client stations.
If you have any questions about setting the player up, give us a call at (973) 691-7420.
Contact us for details, or enter for your chance to win a Kindle Fire today right HERE!
Last week the team at SurferNETWORK witnessed firsthand the awesome power of Mother Nature as “Superstorm Sandy” devastated New Jersey and much of the tri-state area. After being without power at the SurferNETWORK Headquarters for a week, we’ve started to make our way back to some semblance of normalcy today, and reflecting back on the past week has without a doubt reinforced our passion for the radio industry. Continue reading
This week SurferNETWORK attended our very first International Broadcasters IdeaBank, Bill Grywalski and I had a wonderful time meeting the radio station executives that attended this event. We are so ecstatic with the release of our upcoming streaming media player, and the feedback so far has been fantastic. We believe that the future of broadcasting is bright, and are working hard to keep our partner radio stations right at the forefront of the industry.
I believe that we have found a real niche in the IdeaBank – broadcasters focused on the future of radio, making it a great experience for listeners and profitable for the radio station. This has been at the core of SurferNETWORK’s culture since the beginning… revolutionizing radio online with an enhanced listener experience, and creating advertising opportunities for our partner radio stations.
If you were at the convention and have any other questions about streaming we are always available to answer all of them! We also had a great time meeting our customers and seeing that so many were part of a great organization like the International Broadcasters IdeaBank.
International Broadcasters IdeaBank thanks for having us in New Orleans and see you in Decatur!
SurferNETWORK would like to congratulate our longtime partner station, WJKS 101.7FM and Station Owner and General Manager Tony Quartarone on winning the prestigious Urban Knight Radio Award for Marketing, Programming and Promotion in Urban Radio. Continue reading
A recent survey by askmen.com found that 50% of males now spend the majority of their non-work entertainment time in front of a computer, and not a television.
The poll asked men from the US, UK, Australia, and Canada how they spend their non-work recreational time, and between May and July 2012 there were 55,000 responses. The computer was the common theme, with 50% of respondents spending the majority of their time using the computer to entertain themselves. Continue reading