What’s New At SurferNETWORK??

We’ve been hard at work to improve the streaming experience for stations and listeners alike.  Over the past few weeks we’ve rolled out several new features and enhancements to our service, and wanted to highlight a few of them for you today.  Some of these enhancements will keep you organized on the back-end, while others will make it easier for listeners to get your stream regardless of device!  Read on to find out more. Continue reading

Internet Streaming Up and Album Sales Down – What Does It Mean For You?

Nielsen recently released data for music sales as well as streaming, and they showed that overall music consumption was up, despite sales being down in 2013 compared to 2012.  That means that streaming music is on the rise.  It’s up 32% to be exact, and we expect that number to be even higher in 2014 with more people move their listening habits online, and even more competition in the On-Demand music streaming arena (which was up a whopping 103% last year). Continue reading

Arbitron’s 2013 Infinite Dial Report

Arbitron recently released their 2013 Infinite Dial Report, focusing on media consumption on and offline.  It’s a treasure chest of information in terms of how/when/where your listeners are, and how they consume and interact with content.

AM/FM Radio Still the Top Listening Platform – But a Cross Platform Strategy is Necessary

Overall, the report finds that radio still rules the road.  You have the most loyal following, and they stay glued to your content.  Even with the boom of Internet Radio options, 82% of respondents that listen to internet radio (including Pandora) find their way back to the AM/FM dial.  With 53% of Americans 12+ now owning a smartphone, you have the ability to engage your audience and request feedback all on the same device!  Are you leveraging this for success at your radio station? Continue reading

Sponsored Player and Integrated OnDemand

Today we are announcing the roll-out of two new features!

OnDemand1. OnDemand Files for your favorite show segments are now available for your listeners directly in your streaming player! Setting them up is a breeze using the Customer Control Panel – just select the file, give it a name, click upload and it’s done. On-Demand files can be videos of anything you might like to show your audience: snippets of sports events, local concerts, traffic accidents, weather reports, interviews and anything else you can imagine!

If you currently utilize our OnDemand Service, contact us today to get this setup and get a walk-through of managing the files. If you’re interested in adding an OnDemand service, you can contact me, or give us a call: (973) 691-7420. Head here to sample the new functionality.

Sponsored Player2. The Sponsored Player is a feature that many of you have asked for. This is a great feature to increase advertising and sponsorship sales! You now can customize the background image of your player to enhance the branding and design, or to allow an advertiser to “take over” the player. This option is also accessible in your Customer Control Panel Player Tab. Head here to look at a sample Sponsored Player in action.

Happy World Radio Day!

February 13th is World Radio Day, and we here at SurferNETWORK wanted to take a minute to thank all of the great radio stations around the world that help us do what we do.

A few radio facts courtesy of the United Nations Educational, Scientific, and Cultural Organization (UNESCO): Continue reading

The Power of Real-Time Content

An article recently caught my eye in the Harvard Business Review’s daily e-mail that I thought would be great to share on our blog.  The title of the article was “The Power of Real-Time Advertising”; being in the business of helping radio stations maximize their online advertising, naturally I clicked through.  The discussion was about the Super Bowl, and how brands responded to the blackout early in the third quarter.  Reading on, I realized that the article was about Real-Time Content much more than advertising. Continue reading