Live streaming is a great way to allow listeners access to your station at any time, and get a live feed just as they would in the market listening to your radio station. But what if a listener is not available to listen to their favorite personality or show? Listeners are increasingly accessing station archives to catch up on something they may have missed. According to a recent study by Westwood One, Cumulus and Nielsen, OnDemand listeners skew 7 years younger than their average AM/FM counterpart and listen for twice the time! What can you do to keep those listeners engaged?
Yesterday, Jacob’s Media released statistics from their TechSurvey 13 in a webinar focused on podcasting, specifically looking into the quickly growing segment as it relates to radio. Continue reading
According to research by RTDNA/Hofstra University, and analysis from InsideRadio, many radio stations are trying new things to find millennial listeners. 41.2% of General Managers, and radio news directors reported to be utilizing more social media to reach younger listeners. If you aren’t paying attention to the next generation, you should be!
According to a study of the listening habits of over 2,000 women 54% of women who listen to music at work are listening to the radio. 14% of those are listening to the station’s stream while 40% are listening to traditional over the air radio… Just another example of radio still being the go to listening source for many people. Continue reading
Industry statistics show significant growth year after year in the mobile audience, and apps are driving that growth. Are you doing everything you can to get yourself in front of your audience? If you don’t have an app for your station on their phone, you could probably be doing more. Continue reading
SoundExchange has released the paperwork for 2017, as well as the rates, which will stay the same as last year and not increase! Since inflation did not go up the $.0017 per song per listener for nonsubscription performances, and $.0022 per song per listener for subscription listeners will stay the same this year.
Like I had to tell you that one. But some new research by NextRadio and Edison Research has the evidence. Continue reading
It’s that time of year again! 2016 is upon us which means it is time to fill out your annual SoundExchange paperwork. First and foremost, the great news is that rates have decreased from last year by over 30%! This should help ease the burden of fees for many broadcasters. The other important change of note is the elimination out of the Small Broadcaster designation. Continue reading
The Copyright Royalty Board, in preparing to set the new webcasting rates for 2016, recently asked the Copyright Office whether different rates can be used for different music suppliers. Billboard breaks this down to mean that “…the Board is looking into whether it can set a higher rate for music licensed from the major labels over music licensed from the independents.” Continue reading
Edison Research recently released additional information from their 2014 ‘Share of Ear’ study with a specific focus on podcast listeners.
According to this study, podcast usage was up 18% overall from the spring to fall releases of study results. The study focused on those podcast listeners, and broke down the time spent listening to different audio sources, and the results for radio were optimistic, with podcast listeners spending 21% of their listening time on the radio and 30% listening to podcasts. Continue reading