Cybercrime has cost victims $126 billion worldwide and it has indeed established itself as a criminal enterprise. Every day, we see headlines on security and data breaches, invasion of privacy, and hacking. Cybercriminals continue to innovate new ways to attack and both private and public sectors remain vulnerable.
How do you protect yourself from cybercrimes? Continue reading
By now I’m sure you have heard about changes taking place in Facebook’s advertising policies.
Adam Mosseri, the Head of News Feed at Facebook, posted an article explaining this in more detail. He says the News Feed will be reorganized to “prioritize posts that spark conversations and meaningful interactions between people… We will also prioritize posts from friends and family over public content.” Continue reading
Amazon sold millions of Alexa devices this past holiday season. In fact, the Alexa app was the top app in both the Google Play Store and the Apple App Store during the week of Christmas.
Even with this rise in popularity, many people are still confused about exactly what Alexa is and why it’s important to their business. Continue reading
While SoundExchange reporting will not change much in 2018, we want to make sure you’re aware of a couple of things that will be different in the new year.
SurferNETWORK LLC, an Internet Broadcasting and streaming pioneer, announced a partnership today with another pioneer in the digital audio space, XAPPmedia. This partnership will allow SurferNETWORK clients the ability to easily activate voice utilization features and create custom skills to engage audiences on interactive voice platforms like Amazon Alexa and Google Assistant.
Live streaming is a great way to allow listeners access to your station at any time, and get a live feed just as they would in the market listening to your radio station. But what if a listener is not available to listen to their favorite personality or show? Listeners are increasingly accessing station archives to catch up on something they may have missed. According to a recent study by Westwood One, Cumulus and Nielsen, OnDemand listeners skew 7 years younger than their average AM/FM counterpart and listen for twice the time! What can you do to keep those listeners engaged?
Yesterday, Jacob’s Media released statistics from their TechSurvey 13 in a webinar focused on podcasting, specifically looking into the quickly growing segment as it relates to radio. Continue reading
According to research by RTDNA/Hofstra University, and analysis from InsideRadio, many radio stations are trying new things to find millennial listeners. 41.2% of General Managers, and radio news directors reported to be utilizing more social media to reach younger listeners. If you aren’t paying attention to the next generation, you should be!
According to a study of the listening habits of over 2,000 women 54% of women who listen to music at work are listening to the radio. 14% of those are listening to the station’s stream while 40% are listening to traditional over the air radio… Just another example of radio still being the go to listening source for many people. Continue reading
Industry statistics show significant growth year after year in the mobile audience, and apps are driving that growth. Are you doing everything you can to get yourself in front of your audience? If you don’t have an app for your station on their phone, you could probably be doing more. Continue reading