Author Archives: Thom Torode

Happy Father’s Day

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Interestingly, Father’s Day as an officially recognized Observance did not occur until 1972.  However, efforts to establish this day honoring fathers began only 62 years earlier.   In America today, Father’s Day is the fifth-largest card-sending occasion, with about 85 million greeting cards exchanged.  In a survey by the National Retail Federation and BIGinsight, consumers estimated they will spend approximately 10% more this year than last for Father’s Day.  Continue reading →

Got Sales?

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Your selling style or “personality” can make or break how not only your clients perceive you; but also the perception of your radio station.

We all know the stereotypical sales person: Herb Tarlek from the 70′s sitcom WKRP in Cincinatti.  Think about the last time someone tried to “sell” you something.  Did your eyes glaze over?  Stomach turn to knots?  Couldn’t wait for the meeting to end so you could run to their nearest competitor yelling eagerly, “Please save me!” Continue reading →

Where is Radio Headed?

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“Radio remains at the core of consumers’ media consumption and digital continues to be an expansion opportunity for radio.”

Arbitron and Edison Research recently released their annual Navigating Digital Platforms report, and if you weren’t convinced before that online listening will continue trending upwards, you’ll want to take a close look at their findings.

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