Utilizing OnDemand Streaming to Your Advantage

Live streaming is a great way to allow listeners access to your station at any time, and get a live feed just as they would in the market listening to your radio station.  But what if a listener is not available to listen to their favorite personality or show?  Listeners are increasingly accessing station archives to catch up on something they may have missed.  According to a recent study by Westwood One, Cumulus and Nielsen, OnDemand listeners skew 7 years younger than their average AM/FM counterpart and listen for twice the time!  What can you do to keep those listeners engaged?

OnDemand Streaming Skews 7 years younger

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2017 Infinite Dial Report

Last week Will and I sat in on The 2017 Infinite Dial Study by Edison Research and Triton Digital.  I was pretty surprised by some of the numbers – a lot has changed over the 11 years I’ve been at SurferNETWORK.  As both bandwidth and mobile work toward becoming a commodity; smartphone ownership is up to 81% of the US population, and the consumption of streaming has been along for the ride.

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RAIN Online Audio Advertising Summit Recap

Yesterday RAIN sponsored a conference in NYC to highlight trends in online audio content, platforms and listening, and then tied that with the value of advertising.  There was an excellent cross-section representation from the various and related fields of expertise and overall it turned out to be a valuable experience.  There were two specific highlights I want to mention.Rain Online Audio Summit Continue reading

2016 SoundExchange Changes and Paperwork

It’s that time of year again!  2016 is upon us which means it is time to fill out your annual SoundExchange paperwork.  First and foremost, the great news is that rates have decreased from last year by over 30%!  This should help ease the burden of fees for many broadcasters.  The other important change of note is the elimination out of the Small Broadcaster designation. Continue reading