Streaming Do’s and Don’ts

Streaming is easy to do, but sometimes the simplest thing can turn into a big headache.  We put together a few do’s and don’ts to help keep those headaches at bay.

DO:

Invest in a new computer, even if it has fairly basic specs.  You can generally get a stream-worthy machine for around $400.

DON’T:

Repurpose your sales person’s old computer to run the stream. Continue reading

Utilizing OnDemand Streaming to Your Advantage

Live streaming is a great way to allow listeners access to your station at any time, and get a live feed just as they would in the market listening to your radio station.  But what if a listener is not available to listen to their favorite personality or show?  Listeners are increasingly accessing station archives to catch up on something they may have missed.  According to a recent study by Westwood One, Cumulus and Nielsen, OnDemand listeners skew 7 years younger than their average AM/FM counterpart and listen for twice the time!  What can you do to keep those listeners engaged?

OnDemand Streaming Skews 7 years younger

Continue reading

2017 Infinite Dial Report

Last week Will and I sat in on The 2017 Infinite Dial Study by Edison Research and Triton Digital.  I was pretty surprised by some of the numbers – a lot has changed over the 11 years I’ve been at SurferNETWORK.  As both bandwidth and mobile work toward becoming a commodity; smartphone ownership is up to 81% of the US population, and the consumption of streaming has been along for the ride.

Continue reading

RAIN Online Audio Advertising Summit Recap

Yesterday RAIN sponsored a conference in NYC to highlight trends in online audio content, platforms and listening, and then tied that with the value of advertising.  There was an excellent cross-section representation from the various and related fields of expertise and overall it turned out to be a valuable experience.  There were two specific highlights I want to mention.Rain Online Audio Summit Continue reading