Make More Sales: Facebook Advertising Changes

By now I’m sure you have heard about changes taking place in Facebook’s advertising policies.

Adam Mosseri, the Head of News Feed at Facebook, posted an article explaining this in more detail.  He says the News Feed will be reorganized to “prioritize posts that spark conversations and meaningful interactions between people… We will also prioritize posts from friends and family over public content.” Continue reading

Get To Know Alexa

Amazon sold millions of Alexa devices this past holiday season.   In fact, the Alexa app was the top app in both the Google Play Store and the Apple App Store during the week of Christmas.

Even with this rise in popularity, many people are still confused about exactly what Alexa is and why it’s important to their business.Alexa Skills from SurferNETWORK and XAPPmedia Continue reading

SurferNETWORK and XAPPmedia Provide a Competitive Edge for Radio

SurferNETWORK LLC, an Internet Broadcasting and streaming pioneer, announced a partnership today with another pioneer in the digital audio space, XAPPmedia.  This partnership will allow SurferNETWORK clients the ability to easily activate voice utilization features and create custom skills to engage audiences on interactive voice platforms like Amazon Alexa and Google Assistant.Alexa Skills from SurferNETWORK and XAPPmedia

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Streaming Do’s and Don’ts

Streaming is easy to do, but sometimes the simplest thing can turn into a big headache.  We put together a few do’s and don’ts to help keep those headaches at bay.

DO:

Invest in a new computer, even if it has fairly basic specs.  You can generally get a stream-worthy machine for around $400.

DON’T:

Repurpose your sales person’s old computer to run the stream. Continue reading

Utilizing OnDemand Streaming to Your Advantage

Live streaming is a great way to allow listeners access to your station at any time, and get a live feed just as they would in the market listening to your radio station.  But what if a listener is not available to listen to their favorite personality or show?  Listeners are increasingly accessing station archives to catch up on something they may have missed.  According to a recent study by Westwood One, Cumulus and Nielsen, OnDemand listeners skew 7 years younger than their average AM/FM counterpart and listen for twice the time!  What can you do to keep those listeners engaged?

OnDemand Streaming Skews 7 years younger

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2017 Infinite Dial Report

Last week Will and I sat in on The 2017 Infinite Dial Study by Edison Research and Triton Digital.  I was pretty surprised by some of the numbers – a lot has changed over the 11 years I’ve been at SurferNETWORK.  As both bandwidth and mobile work toward becoming a commodity; smartphone ownership is up to 81% of the US population, and the consumption of streaming has been along for the ride.

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