SurferNETWORK is delighted to announce that we will be attending the NJBA Conference this year in Atlantic City, and we want to meet you! Continue reading
How Internet Users Spend Their Time
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A recent study by the Media Behavior Institute suggests that more and more Internet Consumers in the U.S. are accessing the web through mobile phones and tablets. As a result desktop usage has seen slight decreases, even as Internet usage as a whole continues to rise. Continue reading
Arbitron’s 2013 Infinite Dial Report
Arbitron recently released their 2013 Infinite Dial Report, focusing on media consumption on and offline. It’s a treasure chest of information in terms of how/when/where your listeners are, and how they consume and interact with content.
AM/FM Radio Still the Top Listening Platform – But a Cross Platform Strategy is Necessary
Overall, the report finds that radio still rules the road. You have the most loyal following, and they stay glued to your content. Even with the boom of Internet Radio options, 82% of respondents that listen to internet radio (including Pandora) find their way back to the AM/FM dial. With 53% of Americans 12+ now owning a smartphone, you have the ability to engage your audience and request feedback all on the same device! Are you leveraging this for success at your radio station? Continue reading
Sponsored Player and Integrated OnDemand
Today we are announcing the roll-out of two new features!
1. OnDemand Files for your favorite show segments are now available for your listeners directly in your streaming player! Setting them up is a breeze using the Customer Control Panel – just select the file, give it a name, click upload and it’s done. On-Demand files can be videos of anything you might like to show your audience: snippets of sports events, local concerts, traffic accidents, weather reports, interviews and anything else you can imagine!
If you currently utilize our OnDemand Service, contact us today to get this setup and get a walk-through of managing the files. If you’re interested in adding an OnDemand service, you can contact me, or give us a call: (973) 691-7420. Head here to sample the new functionality.
2. The Sponsored Player is a feature that many of you have asked for. This is a great feature to increase advertising and sponsorship sales! You now can customize the background image of your player to enhance the branding and design, or to allow an advertiser to “take over” the player. This option is also accessible in your Customer Control Panel Player Tab. Head here to look at a sample Sponsored Player in action.
SurferNETWORK Celebrates 15th Anniversary, Gets U.S. Highway I-15 Renamed In Its Honor
SurferNETWORK, an Internet streaming vendor of broadcast radio, and innovator of multiple Internet technologies, is pleased to announce that petitions to several Western state Governors and Legislatures have been favorably received and accepted. Continue reading
Happy World Radio Day!
February 13th is World Radio Day, and we here at SurferNETWORK wanted to take a minute to thank all of the great radio stations around the world that help us do what we do.
A few radio facts courtesy of the United Nations Educational, Scientific, and Cultural Organization (UNESCO): Continue reading
The Power of Real-Time Content
An article recently caught my eye in the Harvard Business Review’s daily e-mail that I thought would be great to share on our blog. The title of the article was “The Power of Real-Time Advertising”; being in the business of helping radio stations maximize their online advertising, naturally I clicked through. The discussion was about the Super Bowl, and how brands responded to the blackout early in the third quarter. Reading on, I realized that the article was about Real-Time Content much more than advertising. Continue reading
Glossy Player Contest Winner
We’re proud to announce that the winner of the Kindle Fire is Tim Ernandes from WSLK AM in Moneta, VA.
His “Most Valuable Player” entry will be used on one of our upcoming developments rolling out in the near future. We had a great time going through the entries, and were happily surprised at the amount of feedback we got.
Stay tuned for more opportunities to take home a prize in the coming months.
Digital Sales Training for 2013
One of the changes here at SurferNETWORK for 2013 is how we’ll be running the Digital Advertising Sales Training Program. Starting next Thursday (tentatively at 3pm Eastern), we’ll be opening the training sessions to all customers and running them once a month, on the third Thursday of each month. Continue reading
Leveraging Radio’s Story
There’s been a lot of talk lately around the Radio Industry regarding Radio’s ‘Story’. And there is a lot to be said there. The fact is that there are numerous other avenues for advertising budgets to go; digital being the most obvious as internet usage continues to explode here in the United States as well as abroad. Radio seems to be avoiding digital, in a time where the web could be its greatest asset in reinforcing the marketing message of its clients. The web isn’t here to kill radio, and the faster you realize that, the faster you can use it to your advantage. Continue reading
