Social Media is a tremendous marketing tool for your station, and if it’s used correctly, could greatly help your station not only gain listeners, but sell more effective advertising as well.
Spending a lot of time looking at Radio Station websites, as well as their respective social outlets, the trend in radio seems to be one of the following: Continue reading
Your selling style or “personality” can make or break how not only your clients perceive you; but also the perception of your radio station.
We all know the stereotypical sales person: Herb Tarlek from the 70′s sitcom WKRP in Cincinatti. Think about the last time someone tried to “sell” you something. Did your eyes glaze over? Stomach turn to knots? Couldn’t wait for the meeting to end so you could run to their nearest competitor yelling eagerly, “Please save me!” Continue reading
“Radio remains at the core of consumers’ media consumption and digital continues to be an expansion opportunity for radio.”
Arbitron and Edison Research recently released their annual Navigating Digital Platforms report, and if you weren’t convinced before that online listening will continue trending upwards, you’ll want to take a close look at their findings.
Q1075, a Flinn Broadcasting station in Memphis and a SurferNETWORK partner station, is dedicating 13 days to a local 15 year old who was recently diagnosed with a rare form of pancreatic cancer to help offset his medical bills. Continue reading
Findings by Break Media show that Video advertising continues to grow on the web, fueled mainly by Mobile and Pre-Roll. In a blog post eMarketer predicts that video ad sales will see a 40% increase to over 3 billion dollars in 2012. If your station isn’t aggressively pursuing your piece of that pie, you’re missing out on some serious revenue. Continue reading
ComScore released their December report on Mobile Devices recently, and as expected, the market continues to grow as more and more people upgrade to smartphones. Read on for a breakdown of the numbers, and what it means for you and your station. Continue reading
SurferNETWORK is proud to announce the newest feature to our streaming services, the Artist & Title Website Widget. Embed it on your website so your listeners and visitors know what song is playing on the air. Read on for more details.
The US Copyright Office requires anyone that streams musical content on the Internet registers an Initial Notice of Use form and pay a $25 filing fee. This notice serves as your intention to use the statutory license under sections 112(e) or 114(d)(2), or both, of title 17 of the United States Code, as amended by Public Law 104-39, 109 Stat. 336, and Public Law 105-304, 112 Stat.2860.
In 1998 the Digital Millenium Copyright Act (DMCA) was signed, granting a performance right in the digital transmission of sound recordings. Simply put, the copyright holders of the performance of the musical work were not entitled to a royalty for the digital transmission of this performance. This meant more money to be paid by terrestrial radio if they streamed.
